As I seen there was design inconsistency frequently occured in this company, I have suggested the team to create a branding guideline, to ensure the usage of primary colour and logo placement on any platform are correct, in addition of the brand tone and copywriting is proper and match with our target audience.
| Stakeholders | 2 designers, 1 Product Manager, Marketing Department, Risk & Legal Department |
|---|---|
| Duration | 2 month+ |
| Feature details | v1.0 (that is applicable to all country/region) |
The previous company logo usage guideline lacked detail and was available only in Chinese, making it less accessible to English-speaking users. From the start, I worked with the design team to define the core elements of the brand guideline.
Meanwhile, I secured support from the product manager to convene key stakeholders and drive the project to production.
I checked on other company’s existing brand guideline, such as Slack, Spotify and TikTok , available in PDF format on the internet, to understand its established framework.
Teamwork is vital, and the brand guideline is crafted to be accessible and understandable for everyone in the organization. To ensure alignment, I sought feedback from the Marketing, Human Resources, Legal, and Compliance teams.
We sought to better understand the pain points of other team members when integrating design materials into their documents or other assets, as well as determining the appropriate brand tone to apply.
Animated logo
Added animated company logo with “U” & “Q” presented clearly, and implemented them on landing website or company promotional videos to spice things up